I played a key role in the Tyler Herro x Mister O1 collaboration, overseeing various aspects of marketing, content creation, and event coordination to maximize brand exposure. I worked closely on product and merchandise design, ensuring that the collaboration authentically reflected both Tyler Herro’s brand and Mister O1’s identity.

To promote the partnership, I coordinated influencer outreach, inviting key creators to exclusive events, including Tyler Herro’s pizza-making class, which I helped organize. I was responsible for capturing and producing high-quality content, from behind-the-scenes footage to engaging social media posts that enhanced visibility. Additionally, I actively promoted the collaboration across social media platforms, crafting compelling narratives that drove audience engagement and boosted brand awareness.

At Allied Global Marketing, I played a key role in researching, identifying, and reaching out to influencers across various niches to support film publicity campaigns. I worked on influencer outreach strategies for major studio releases, including Dune: Part Two, Inside Out 2, The Fall Guy, Kung Fu Panda 4, and Wicked.

I coordinated influencer invitations for advanced screenings and organized themed influencer events, ensuring that the right creators engaged with each film’s target audience. Through strategic partnerships, I helped generate organic buzz and amplify reach across social media platforms. My work extended across collaborations with major studios such as A24, Disney, Paramount, and Warner Bros., tailoring influencer selections to best fit each film’s marketing goals.

For Olivia & Jackson and Reclaimed With Love, I manage influencer gifting and partnership strategy, ensuring that each collaboration aligns with the brand’s aesthetic and values. I carefully select pieces for creators, curate personalized outreach, and coordinate gifting to influencers who authentically connect with the brand’s identity.

Beyond outreach, I track influencer content performance, monitoring engagement and audience reception to refine future collaborations. My work has contributed to expanding brand visibility across TikTok and Instagram, leveraging influencer partnerships to drive awareness and sales.