I have experience crafting compelling email campaigns and newsletters that drive engagement, brand awareness, and conversions. At The NES Group, I create weekly email blasts for multiple brands, designing visually appealing layouts, writing persuasive copy, and optimizing subject lines and CTAs to maximize open and click-through rates. My work ensures that each campaign aligns with the brand’s identity while effectively communicating promotions, new product launches, and brand storytelling.

Additionally, I contributed to the Brandeis Journalism Department’s newsletter, where I helped curate content, structure updates, and refine the editorial voice to keep students and faculty informed and engaged.